Resources - GreyB

Asian Beauty Trends: Innovation Insights From China, Japan, Korea, and Thailand

Nidhi — Thu, 28 May 2026 11:41:53 +0000

Asia Pacific drives over 30% of global beauty and personal care value. Beauty cycles across Korea, Japan, and China are becoming harder to read. The challenge is separating short-lived social media signals from ingredients with real technical depth, while also tracking domestic Chinese innovation that often receives less attention than Korea and Japan.

The webinar is built for teams already close to the science, but looking for a sharper view of which beauty trends have technical depth, competitive momentum, and room for product differentiation

30%

of global beauty and personal care value comes from the Asia Pacific

14.3%

regional growth led by China and South Korea

6.8%

projected growth for Thailand’s beauty market from 2025 to 2032

You’ll get answers to

How to separate durable Asian beauty ingredient platforms from short-lived TikTok-led signals, especially across K-beauty, J-beauty, and C-beauty cycles.
Which emerging Asian beauty ingredients, including PDRN, exosomes, spicule serums, and actives used in neurocosmetics, have clinical backing versus marketing momentum.
What C-beauty brands such as Proya, Florasis, and Winona are building in formulation, format, and efficacy claims that many Western innovation teams have not yet closely mapped.
How to predict which Korean and Japanese beauty trends have structural global potential versus those likely to remain regional or campaign-led.
How to identify credible co-development partners across Chinese, Korean, and Japanese IP, ingredient, and regulatory environments.
How Thailand’s OEM/ODM strength and natural ingredient base can support ASEAN expansion strategies.

Join the webinar to avoid treating every fast-moving Asian beauty trend as an opportunity. We’ll show which ingredients, formats, partners, and regional signals have enough evidence, scalability, and differentiation potential to shape your next product launch.

The post Asian Beauty Trends: Innovation Insights From China, Japan, Korea, and Thailand appeared first on GreyB.

World Agri-Tech 2026 Startups Report

Jatin Thakur — Mon, 18 May 2026 09:44:29 +0000

World Agri-Tech 2026 Startups Report

From Cold Plasma Barn Air Systems to Giant Kelp Biostimulants, we’ve curated the most impactful startup innovations from the London Summit for R&D professionals.

Start-ups Featured

0 +

Countries Represented

Global Attendees

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Expert Speakers

Deep intelligence for R&D and Innovation Strategy.

Our research team spent 100+ hours analyzing the San Francisco Summit. This report isn’t just a summary, it’s a roadmap for your next strategic move.

Summit Innovation Pillars

The San Francisco Summit revealed massive shifts across the global food system, from policy to biomanufacturing.

Agri-Food Transformation

Building healthier food systems in a new era of intelligence—connecting production, nutrition, and policy.

AI & Cloud Advancements

Translating AI experimentation into real value—from predictive breeding to carbon tracking and supply chain optimization.

Robots, Vision & Autonomy

Biological Discovery

Transforming AI predictions into scientific breakthroughs—biopesticides, biostimulants, and microbial inputs.

Genetic Innovation

Powering resilient yields and healthier ingredients with CRISPR, gene editing, breeding, and epigenetics.

Regenerative Agriculture

Protecting profitability with intelligent precision systems—soil health sensors, carbon monitoring, and sustainable practices.

Capital Currents

Global AI investments shaping agri-tech innovation—mapping where capital is flowing and why.

Soil Health Sensing

Decoding resilience through high-resolution soil sensing—real-time nutrient, moisture, and microbiome data.

Geospatial Intelligence

Reimagining crop choices, production zones, and supply chains with satellite and drone-based analytics.

Core Innovation Trends Observed

Three dominant innovation areas emerged from analysis of 70+ startups at the London Summit.

35.4%

Biological & Functional Ingredients

Startups using microbes, biopesticides, and fermentation to replace synthetic chemicals — the largest cohort at the summit, driving sustainable production.

27.1%

AI-Driven Digital Platforms

Targeted high-protein and fiber solutions to maintain muscle mass and digestion during medical weight-loss. The fastest-growing innovation category at the show.

18.8%

Robotics & IoT Precision Farming

AI-powered harvesting, autonomous weeding, and real-time environmental monitoring — driving precision at scale across orchards, vineyards, and open fields.

The post World Agri-Tech 2026 Startups Report appeared first on GreyB.

AI in Patent Search:The Pitfalls No OneTalks About

Jatin Thakur — Tue, 12 May 2026 09:56:18 +0000

AI in Patent Search: The Pitfalls No One Talks About

13 ways AI misleads patent researchers and how to stay ahead of them.

85% of IP teams now use AI for patent search. But adoption is not the same as accuracy. AI can find documents that look relevant but miss critical claim elements. It can give confident outputs that prompt researchers to stop too early. It can surface topically similar art that fails on the one limitation that matters. Join GreyB’s senior patent researchers as we walk through the exact failure modes and the discipline to avoid them.

Thursday, May 21, 2026

12:00 PM to 1:00 PM ET

Live and On Demand Replay

85%

of IP teams now use AI in patent search workflows (Clarivate, 2025)

13

specific pitfalls your team needs to know, covered live one by one

1 hr

of focused, practitioner led insight with no vendor demos or jargon

Access the Webinar Recording for Free

Takes less than 60 seconds

The industry is finally asking the right question.

For years, the conversation around AI and patent search focused almost entirely on capability: coverage, speed, and semantic accuracy. What was not being asked was what capable AI still gets wrong, and how researchers can be misled by outputs that look complete but are not. This webinar brings that conversation to the practitioners who need it most.

“AI assisted searches might get less rigorous human review than purely manual searches did. The very professionalism of the output may reduce the scrutiny it receives.”

Samuel Apicelli, Duane Morris LLP, Feb 2026

“Risk tolerance varies: a prior art search carries very different consequences. Adoption is not a proxy for impact.”

Clarivate Centre for IP and Innovation Research, Dec 2025

What You Will Walk Away With

Built for working IP professionals

Every topic is grounded in real search problems. No fluff. No vendor demos. Just practical frameworks you can apply immediately.

Why semantic similarity is not claim relevance

How AI surfaces topically close documents that fail on the exact claim elements that matter and the checkpoint that catches it.

The early closure trap

Why confident AI outputs cause researchers to stop searching before finding the strongest reference and how to keep the search alive.

Conditional and negative claim language

Words like "in response to," "without," and "in the absence of" define the invention. AI often misses them. Here is how to catch the gap.

Global search and terminology gaps

Why English only, familiar jurisdiction searching leaves prior art behind and how synonym expansion and classification analysis closes the gap.

Citation trails and family members

The strongest prior art is often two citation hops away. How to use forward and backward citations and family analysis as active search leads.

Staying defensible under USPTO scrutiny

What the USPTO duty of candor requirements mean for AI assisted searches and what human review actually needs to look like.

The Agenda

13 Pitfalls. One Hour. Zero Jargon.

Each pitfall is a real failure mode observed in live patent searches. We will name it, explain why AI triggers it, and show you what to do instead.

01 Semantic Similarity Is Not Claim Relevance

AI finds what sounds similar. It does not automatically find what maps to your claim.

02 Stopping Too Early

A well formatted AI result creates false closure before the strongest reference is found.

03 Missing Claim Elements

AI detects broad features and misses the smaller limitations that define the claim scope.

04 Ignoring Conditional Language

“In response to,” “based on,” “when” — the logic of the invention, often missed by AI.

05 Missing Negative Limitations

“Without,” “excluding,” “free from” — exclusions that AI scanning of positives misses entirely.

06 Ignoring Step Sequence

All steps present, wrong order — but AI may still rank the reference as highly relevant.

07 Missing Element Dependencies

AI finds pieces separately. The relationship between them — which is often the invention — goes unverified.

08 Synonym and Terminology Gaps

UE, WTRU, mobile station — the same concept, five different terms. Weak keyword lists make everything downstream weak.

09 Skipping CPC and IPC Classification

When the right words are missing, classification search reveals what text search cannot reach.

10 Not Following Citation Trails

The strongest prior art is often two hops away from the first result. Citation analysis is a search tool, not paperwork.

11 Ignoring Patent Families

The first publication found is rarely the best version. Family members can have clearer figures, broader claims, and better dates.

12 English Only Search Bias

Prior art does not stop at English databases. Japanese, Korean, Chinese, and Soviet era references have decided real cases.

13 Rigid Search Frameworks

Checklists are a starting point. Difficult searches turn on odd leads that rigid frameworks ignore.

Your Hosts

Senior Researchers from GreyB's Patent Intelligence Practice

Between them, they have run thousands of patent searches across telecom, software, mechanical, pharmaceutical, and standards related technologies.

K

Kush

Host and Moderator

Leads GreyB’s patent research practice. Specializes in structuring complex invalidity and FTO searches across global jurisdictions.

D

Divyansh

Senior Patent Researcher

Expert in telecom and software patent landscapes. Deep experience in claim element mapping and standards based prior art searches.

M

Mahesh

Senior Patent Researcher

Expert in telecom and software patent landscapes. Deep experience in claim element mapping and standards based prior art searches.

The Agenda

Don't let AI feel like a complete search when it isn't one.

Register free. Attend live on May 21st. Take back a framework your team can use immediately, no matter what tools you are using today.

The post AI in Patent Search:The Pitfalls No OneTalks About appeared first on GreyB.

Food Tech Trends Report

vipin.singh — Sat, 02 May 2026 12:53:00 +0000

10 Most Significant Innovation Trends Shaping The Food Industry

Uncover the trends reshaping how companies produce, manage, and distribute food. The report equips food and beverage companies with:

In-depth analysis of the shift in consumer behavior to drive their R&D innovation toward products that address these evolving preferences.
This report provides insights into the latest advancements in food technology, identifying untapped research areas, emerging opportunities, and market gaps.
Competitive understanding of other food and beverage companies’ strengths and weaknesses to develop groundbreaking solutions and stay ahead of the competition.
Deeply explore the ten key innovation trends in food technology to discover insights, market potential, challenges, etc., and engage with consumers more effectively.

Companies can align their R&D efforts with consumer preferences, such as personalized or plant-based meals, and stay at the forefront of the industry by promoting their commitment to health and sustainability.

The post Food Tech Trends Report appeared first on GreyB.

Cut Fermentation Cost Without Sacrificing Scale-Up Performance

Nidhi — Mon, 27 Apr 2026 14:06:48 +0000

Industrial fermenters run 24 hours a day and consume enormous amounts of energy and water. This is often the most underappreciated fermentation process cost centre. Aerobic fermentations are especially energy-hungry. Pumping sterile air into a viscous 400,000-litre tank at scale is a massive ongoing expense, often 20–30% of total production cost.

Energy is just one piece. The deeper cost driver is process efficiency itself.

Fermentation unit economics are highly sensitive to scale, yield, and process variability, widely known as the TRY metrics (titer, rate, yield). These metrics directly influence the cost of production, thus increasing the cost of goods sold (CoGS) and commercial viability.

This has resulted in a new wave of platforms targeting upto 70% cost reductions through continuous fermentation, AI-driven strain design, and smarter downstream processing.

Join the webinar to find out how companies like Cauldron, GEA, and Fermeate are cutting costs by 30–70%, and the technologies you can scale today vs the ones still in pilot-stage promise.

$203B

projected fermentation market by 2035

~50%

reduction in production expenses through bioreactor redesign and process optimization

40–70%

cost reduction demonstrated by next-generation continuous fermentation platforms

You’ll Walk Away Knowing

What’s keeping bio-manufactured ingredients from reaching cost parity with conventional alternatives?
Which lever among Titer, Rate, and Yield matters most in reducing production costs at an industrial scale?
How are companies like EV Biotech and Neoncorte Bio replacing trial and error strain development with digital twins and predictive metabolic modeling?
Where membrane cost savings directly impact DSP economics?
How are Cauldron and NoshBio cutting CAPEX by 45–70% without sacrificing consistency or yield?

The fermentation products market is growing. Alternative proteins, industrial enzymes, probiotics, and bio-based chemicals all point toward a future where biological manufacturing displaces petrochemical and agricultural production.

Don’t miss the live discussion

Get access to the full research, Q&A with analysts, and on-demand replay.

The post Cut Fermentation Cost Without Sacrificing Scale-Up Performance appeared first on GreyB.

Functional Food Packaging Innovations Must Now Solve Shelf Life, Recyclability, and Compliance at Once

Naveen Kumar — Mon, 27 Apr 2026 06:50:32 +0000

Regulators are restricting substances like PFAS in food-contact packaging.

Retailers want real-time visibility into product freshness.

Sustainability teams are questioning the use of multilayer laminates and foil-based barriers.

Yet ~45% of the food and beverage packaging is made of aseptic cartons, widely used for dairy, juices, and liquid foods. Good for shelf life and long-term storage without refrigeration, but hard to recycle.

Why change your packaging?

The EU’s Packaging and Packaging Waste Regulation (PPWR) introduces three direct constraints:

PFAS restrictions in food-contact packaging (from 2026)
Recyclability requirements for all packaging by 2030
Increasing recycled-content targets through 2040

At the same time, food waste costs the global economy $1 trillion annually, and 56% of companies lack visibility into losses across the supply chain.

3.4 Trillion

Projected cost for food waste for 2025-2030

60%

of 8 trillion global packaging units are still plastic

The packaging moving with that food is still passive. It does not detect quality loss. It does not respond to it.

But what if packaging exists that is biodegradable, barrier-grade, antimicrobial, and responsive, without new migration risks or manufacturing complexity?

What You’ll Discover Inside the Report

Material Systems Replacing Legacy Packaging

Most biodegradable packaging only works under real-world conditions after adding metal oxides (TiO₂, ZnO) or stabilizers. See how the next set of material approaches focuses on removing additive dependence altogether, rather than optimizing it.

Where Shelf-Life and Packaging Function Start to Merge

Packaging is moving beyond the split between passive protection and post-facto detection. New Packaging approaches can adapt to storage variability rather than relying on fixed-release systems or delayed indicators.

Barrier Alternatives to Aluminium and Complex Laminates

Aluminium and multilayer laminates deliver barrier performance but lock packaging into structures that are difficult to recycle and hard to redesign. Find out how barrier performance is being rebuilt without additional layers.

Smart Packaging Beyond Standalone Labels

Freshness tracking with standalone labels and tags improves visibility but adds cost and integration complexity. Companies are now building sensing into the packaging itself without added components.

Download the Full Report

Get a clearer view of which packaging approaches are being developed to solve barrier performance, shelf life, recyclability, and food-contact constraints, and where R&D teams may need to rethink material and format decisions first.

The post Functional Food Packaging Innovations Must Now Solve Shelf Life, Recyclability, and Compliance at Once appeared first on GreyB.

Only 35% HEVC SEPs Covered By Patent Pools: What about rest?

vipin.singh — Wed, 15 Apr 2026 08:53:11 +0000

Three pools. Multiple independent licensors. No FRAND precedent. No binding collective framework that all essential patent holders are obligated to join.

This is not a temporary condition. It is the architecture of HEVC licensing, and it systematically advantages undeclared SEP holders over implementers who have satisfied their pool obligations in good faith.

The HEVC Patent Landscape Report Is Coming

GreyB has done the most rigorous independent analysis of the HEVC patent landscape to date, 4,904 patent families analyzed, 2,225 identified as potential SEPs, ranked across 25+ owners.

The full report will be published soon. Fill out the form below to get the Executive Summary now, before anyone else.

Receive GreyB’s HEVC 2026 Patent Landscape Report’s Summary.

Get Summary

The Value of HEVC Patent Analysis

Reduce “Shadow IP” Risks and Avoid Surprising Royalties

Undeclared essential patents are a major threat in a mature standard like HEVC. Our report finds the real scope of this “shadow IP.” It identifies companies that hold these key assets. Knowing who owns these patents helps you prepare early for possible licensing demands and prevent expensive lawsuits later.

Improve Your Licensing Strategy and Negotiation Position

Get a clear overview of publicly declared HEVC patent families. This includes those in pools and ITU-T. Compare your patents to the overall landscape. Find important licensing leaders. Understand the real value of essential patents. This information helps you negotiate with confidence and get better terms.

Compare Your IP Position and Competitor Strategies

A full breakdown of company shares across declared, undeclared, and total essential HEVC patent families shows your position clearly. Find top innovators, new players, and those with a strong but undeclared hand. Understand their strategies. See if they make money aggressively through pools or quietly build power for enforcement.

Ensure Freedom to Operate (FTO) and Reduce Product Development Risk

Before making large investments in HEVC-compliant products, it is important to understand the complete patent picture. Our report helps find possible patent roadblocks and high-risk areas. You can make informed decisions and create strong FTO strategies. This protects your new ideas from future problems.

Find Strategic Collaboration and Acquisition Opportunities

Find companies and research institutions with strong, essential, and possibly undervalued HEVC patent portfolios. If you are looking for partners to strengthen your technology or targets to strengthen your patent position, our detailed analysis identifies the players with the most value in the HEVC ecosystem.

Report Highlights (Coming Soon – Sneak Peek)

10 sections covering the full HEVC royalty stack, from the licensing crisis to the strategic playbook. The JCT-VC contribution landscape, declared vs. potential SEPs, top SEP holder leaderboards, technical breakdowns by coding tool, geographic origin of innovation, and jurisdiction-level enforcement maps.

Stay Ahead. Be Prepared.

The HEVC patent landscape is dynamic and presents numerous challenges. Do not get caught off guard.

The post Only 35% HEVC SEPs Covered By Patent Pools: What about rest? appeared first on GreyB.

Cold Water, Short Cycles, Long Fragrance: Laundry Care’s Triple Innovation Trend

Ridhima Mahajan — Sat, 04 Apr 2026 11:14:28 +0000

As regulations tighten, sustainability expectations rise, and consumers demand more from every wash, the laundry care industry is moving far beyond traditional detergents. Brands are now under pressure to deliver superior cleaning, lower-temperature performance, better fragrance experiences, safer ingredients, and more resource-efficient formats.

These shifts are creating major opportunities for companies that can identify the right innovation signals early. Our upcoming trend report explores the technologies, consumer shifts, startup activity, and competitive developments transforming laundry care, helping innovation teams and R&D leaders stay ahead of what’s next.

78%

consumers regularly use short wash cycles, accelerating demand for fast, efficient formulations.

85%

young adults prioritize long-lasting fragrance, making scent delivery a major innovation opportunity.

What’s Inside the Report?

Regulatory shifts

Understand how the laundry care regulatory landscape is evolving, including updated EU detergent and surfactant rules, expanded labelling requirements, digital product passports, and stricter sustainability and safety expectations.

Sustainability trends

Explore how the industry is moving toward lower-temperature washing, biodegradable ingredients, concentrated formats, reduced packaging, and resource-efficient formulations that align with consumer and policy pressure.

Consumer behavior

See how laundry care is becoming more convenience-driven, sensory-led, and wellness-oriented, with rising demand for express cycles, personalized fragrance, sensitive-skin solutions, and plant-based formulations.

Innovation pipeline

Track the technologies shaping the next generation of laundry care, including cold-water enzymes, concentrated detergents, short-cycle formulations, multi-enzyme systems, and biodegradable fragrance microcapsules.

Competitive intelligence

Analyze where leading companies are focusing their innovation efforts, how the patent landscape is evolving, and which technology areas are gaining the most momentum across product development and IP activity.

Startup and collaboration signals

Discover emerging startups and partnership activity pushing the category forward, especially in sustainable detergents, reusable alternatives, plant-based cleaning systems, and sanitizing laundry solutions.

These innovations are changing how laundry products are formulated, positioned, and experienced. Sign up now to get exclusive access to our in-depth report on the trends, technologies, and market shifts shaping the future of laundry care.

The post Cold Water, Short Cycles, Long Fragrance: Laundry Care’s Triple Innovation Trend appeared first on GreyB.

You are Going to Get a Higher 5G Licensing Rate in Automotive & IoT in 2026

Annie Sharma — Fri, 03 Apr 2026 07:36:03 +0000

A focused webinar for SEP licensing and IP leaders on how to move beyond raw declaration counts and build a deployment-mapped, feature-level portfolio narrative that stands up in automotive, IoT, and RedCap negotiations.

Learn how to show which patents in your portfolio map are commercially deployed to 5G features across target verticals.

Why This Webinar, Why Now

For years, portfolio size helped shape licensing conversations. That is changing.

As 5G licensing expands beyond smartphones into automotive, IoT, RedCap, and satellite-enabled markets, implementers are asking harder questions. They are no longer satisfied with broad declarations or a handful of representative patents. They want to know which parts of a portfolio actually map to features their products use, which releases those features belong to, and whether those features are commercially deployed at scale.

That shift is raising the bar for licensors.

Without a clear way to connect patents to real-world deployment, licensing teams risk longer deal cycles, tougher pushback, and weaker rate discussions. This webinar is designed to help solve that problem.

What You’ll Learn

In this webinar, GreyB will walk through a practical framework for presenting 5G portfolio strength with more technical precision and commercial credibility.

You will learn how to:

assess portfolio relevance at the feature level rather than relying only on total declared volume
map patents against 3GPP Release 15, 16, and 17 features
distinguish foundational 5G coverage from peripheral or commercially irrelevant coverage
evaluate which features are actually deployed across automotive, IoT, RedCap, satellite, and smartphone use cases
use deployment-backed analysis to support stronger positioning in licensing discussions

The challenge is no longer just how to present portfolio strength. The real issue is that the evidence standard has changed.

Licensors entering new verticals are increasingly met with questions such as:

How much of this portfolio actually applies to our product category?
Which patents map to features that are in commercial use today?
How much of the claimed value comes from smartphone-centric features that are irrelevant to our products?

If those questions are not answered clearly, even a large portfolio can lose persuasive force in negotiation. Your team may have strong patents, but without deployment-backed context, that strength becomes harder to prove.

Join the Webinar

See how a deployment-mapped, feature-tagged view of your 5G portfolio can help you enter licensing discussions with greater confidence and clearer evidence.

The post You are Going to Get a Higher 5G Licensing Rate in Automotive & IoT in 2026 appeared first on GreyB.

Backside Power Delivery Networks: Solving the Power Crisis in Next-Gen Chip Design

vipin.singh — Wed, 01 Apr 2026 07:06:13 +0000

As semiconductor devices move into the angstrom era, traditional front-side power delivery is becoming a major constraint on chip performance, density, and efficiency. Routing congestion, IR drop, signal interference, and thermal trade-offs are forcing the industry to rethink how power reaches the transistor layer.

These challenges are creating major opportunities for companies that can identify the right innovation pathways early. Our upcoming trend report explores the technologies, market shifts, and strategic moves transforming backside power delivery networks (BSPDN), helping R&D teams and innovation leaders stay ahead of the next wave of semiconductor design.

25%

power efficiency gain
Intel 18A / PowerVia

647

INPADOC patent families
analysed

81%

IP controlled by
top 4 players

What’s Inside the Report?

Breakthrough innovation

Discover how companies such as Intel, TSMC, Samsung, and IBM are solving the limitations of traditional power delivery through buried power rails, nano-through-silicon vias, direct backside contacts, and advanced packaging strategies.

Emerging technologies

Track the technologies enabling BSPDN adoption, including PowerVia, Super Power Rail, advanced thermal management, nanotwinned copper, self-aligned contacts, embedded cooling, and backside signal routing.

Real-world industry shifts

See how backside power delivery has evolved from early research in 2019 to commercial implementation in advanced nodes by 2026, and why the industry is moving from invention toward execution and scale-up.

Market and IP intelligence

Understand where the market is headed, how patent activity is evolving, which countries are leading innovation filings, and why BSPDN has become such a concentrated competitive space.

Strategic guidance

Explore where new entrants can still win, especially in cooling technologies, thermal materials, process precision, inspection methods, and enabling solutions that support BSPDN commercialization.

Regulatory and manufacturing relevance

Navigate the technical and production realities shaping adoption, from wafer thinning and alignment challenges to yield risks, heat dissipation constraints, and high-volume manufacturing readiness.

These innovations are changing how next-generation chips are powered, cooled, and scaled. Sign up now to get exclusive access to our in-depth report on the technologies and strategies shaping the future of backside power delivery networks.

The post Backside Power Delivery Networks: Solving the Power Crisis in Next-Gen Chip Design appeared first on GreyB.