{"id":100733,"date":"2024-08-06T16:05:00","date_gmt":"2024-08-06T10:35:00","guid":{"rendered":"https:\/\/greyb.com\/?post_type=newsletter&#038;p=100733"},"modified":"2025-10-09T17:25:39","modified_gmt":"2025-10-09T11:55:39","slug":"cut-licensing-costs-5g","status":"publish","type":"newsletter","link":"https:\/\/greyb.com\/newsletters\/cut-licensing-costs-5g\/","title":{"rendered":"This Smartphone Maker Cut 5G SEP Costs by 40%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A leading smartphone manufacturer cut their licensing fees by 40% in a 5G SEP negotiation. Here\u2019s how.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While assisting our clients, my team went through the portfolio in question and found some interesting data-&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15% of the patents were related to base station devices, irrelevant to mobile phones.<\/li>\n\n\n\n<li>17% were not true SEPs, questioning the justification of the fees.<\/li>\n\n\n\n<li>21% involved outdated technologies like 3G\/LTE, opening up room for negotiation.<\/li>\n\n\n\n<li>7% weren&#8217;t granted in key markets.<\/li>\n\n\n\n<li>12% had potential prior-art threats.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Like this case, you could be settling for more than you need to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having insights like these during an SEP negotiation can save your company money and protect your standing as the go-to expert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With all the recent headlines about patent litigation and licensing in the vehicle industry, it&#8217;s possible that other manufacturers or OEM suppliers, like your company, could be next.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being proactive and prepared can make a big difference in your IP strategy and protect your reputation for delivering real value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re dealing with 4G, 5G, HEVC, or other technologies, our tailored approach ensures that you\u2019re not leaving money on the table or putting your professional standing at risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in how we can help lower your SEP licensing costs and strengthen your negotiation strategy, find suitable time for a quick chat here: <a href=\"https:\/\/info.greyb.com\/meetings\/oorja\">https:\/\/info.greyb.com\/meetings\/oorja<\/a>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":55484,"parent":0,"template":"","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","service_relation":["88552","66585"],"industry_relation":["61103","25806","61081"]},"newsletter_category":[1868,1853],"class_list":["post-100733","newsletter","type-newsletter","status-publish","has-post-thumbnail","hentry","newsletter_category-5g","newsletter_category-ict-telecommunication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Smartphone Maker Cut 5G SEP Costs by 40% - GreyB<\/title>\n<meta name=\"description\" content=\"Could you be paying too much for 5G SEP licenses? 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