Priya Vashishth leads the Analytics Team at GreyB. She oversees and manages innovation consulting projects in several verticals of the CPG industry, including cosmetics. With an impressive accumulation of 12,000+ hours of experience, Priya has established herself as a cornerstone in consulting top-tier clients across R&D, business strategy, open innovation, as well as the IP departments, especially in the cosmetics sector.\n\n\nWith a multi-disciplinary experience, she has developed a keen eye to observe trends that impact different technology segments, and thus brings cross-domain knowledge for new ideas – such as, ideating how an interesting innovation e.g. from F&B packaging, can be adapted in a different industry, such as home care packaging. \n\nShe is a well-known name in the firm and is always referred to the as store-house of knowledge for FMCG- and Sustainability-related queries.\u00a0Over the years, she has gained experience in using IP analytics and knowledge of ecosystems to derive business strategies in 140+ landscapes studies.\u00a0She has experience in working with R&D managers, IP heads, Open Innovation Managers, and Sustainability Scientists.\u00a0A particular focus on Priya lies in investigative research, to find hidden trends, emerging gems, and deriving insights based on the same. And more than most, she is also a regular content writer on our analytics blog (ITC-Nestle Skincare,\u00a0Retinol Alternative), has IP-related research papers to her name, and also contributes with her thoughts on the IAM blog. Moreover, she has also authored a book on strategies leveraging IP and research data for business intelligence, titled ‘Unlocking Business Intelligence’.<\/p>\n","protected":false},"featured_media":53707,"parent":0,"template":"","meta":{"_acf_changed":false,"_angie_page":false,"content-type":""},"class_list":["post-63173","profiles","type-profiles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n